But damn, this is a risk - if I mess up, it will damage my reputation, and not just the business. A brand like a mirror that reflects all your strengths and weaknesses, and a low rating of the institution will instantly lower the reputation of your family.
In a word, there is something to lose. But there is something to obtain. Perhaps people who know me, having heard about the Woloshin baths, will be more willing to try them than the unknown Aburi bath. Trust is what can be gained by naming a company by my last name. A trust that needs to be constantly justified.
I know this well as the founder of Simpals, 999, Point, Sporter, Afisha, Chisinau Marathon and dozens of other brands. We were not always able to be perfect, but I never hid behind colleagues. Yes, this is my business, and yes, this is my mistake. And if at Point our moderators skip mess in the comments, then they write to me in a direct with obscenities, threats, and, believe me, I care.
I am ready to take responsibility for The Bathhouse personally, not hiding behind managers, lawyers and marketers. In short, this is a challenge for me. And I accept it.
PS: It so happened that we went with family to Baden-Baden to study the thermal baths. And there, lying in a warm pool next to my beloved, I realized that this is not only my business. She's been shopping for the last month, buying woolen blankets, slippers, teapots, bath hats, and a lot of decor. Everything to make guests feel at home. This is a family business and it should be in the title. Wait, she's also Voloshin. V+V = …W! Of course, the symbol of these baths will be W - two letters holding hands, which together will make the most incredible bath complex in our country out of a cottage on the banks of the forest.